It can be hard enough to write compelling wedding blog posts, even with all of their emotionally charged moments and thoughtfully planned details, but posts about engagement sessions? When your couple snuggled up for photos for an hour or two…and that was it? No wonder these posts have more of a tendency than others to result in that dreaded blinking cursor.
No more, friend! An engagement session blog post is one of your best opportunities to express how much you value your couples, and I won’t let it go to waste!
There are a handful of different directions you can go, but I love the idea of keeping the format of your engagement session posts consistent. Feel free to swipe just one of these ideas and apply them to all your future posts, or mix and match them to come up with a format that’s a perfect fit for your brand.
1. Tell their love story. Your wedding post will most likely focus more on the wedding day itself, so here’s your opportunity to share how the couple met and got engaged. No one can resist a good love story, so readers are sure to enjoy it, and it will build up anticipation for the recap of the big day! Time-saving tip: ask your couple to type up their “how they met” and “how he asked” stories for you so you can make sure you have all the details you need when you sit down to write the post.
2. If you’re a photographer, tell the story of the engagement session. Why did they choose these locations? What meaningful details did they include in the photos? Did anything funny, insightful, or especially sweet happen during their session? What was your favorite moment of your time spent together? Not only will this be so much fun for your bride and groom to read; these behind-the-scenes peeks are also a wonderful way for potential clients to get to know you a little better…and picture themselves as the ones in front of your camera!
3. Ask them to complete an interview. Here’s an especially easy route: come up with a mini interview for each of your couples to complete to include in their engagement session post. Feel free to include “serious” questions (what they’re most looking forward to about their wedding, what they love most about each other, etc.), as well as more light-hearted questions (their go-to date night, their first impressions of each other, the #1 song they can’t wait to dance to at their reception, etc.).
4. Share what makes this couple an ideal client for you. No, you certainly shouldn’t use those words exactly…but, I am a big believer in sharing the type of work/couples you want MORE of, and your blog post copy can absolutely be part of that. For example, if your dream couples are sweet-as-pie Southerners who fill their weddings with regional and family traditions, mention that this couple met at UNC and they’re getting married at the bride’s grandparents’ farm. If you jump at the chance to work with big city couples who have style to kill and team up with the top wedding planners to bring their celebrations to life, share that this couple decided to do their engagement photos at their favorite coffee shop, which they can walk to from their downtown apartments. Whatever details or attributes you choose to emphasize, the overall message of your post should be this: I’m so excited to be working with this amazing couple!
Do you have a strategy for blogging engagement photos, or a favorite from this list? Let me know in the comments below!