One struggle I’ve come across often is wedding professionals saying the same things over and over again about the weddings they work on. And I totally get it! Weddings follow the same general “storyline,” so telling each of those stories in a unique and personal way is NOT easy…especially when you work on 35 weddings in one year! Last week, I hopped on to Instagram Live to share three of my best tips for writing unique, distinctive real weddings blog posts, and had so many requests for replays, I wanted to share those tips here on my blog so you can refer back to it again and again. Pin the graphic below to save the link, if you’d like! 🙂
These tips are little tricks and reminders I figured out over years of sitting down at my desk with five wedding blog posts on my to-do list that I needed to write back to back, without even having been at the weddings. I hope they will give you a few tools to use as you write blog posts that will make your couples feel encouraged and celebrated well! Let’s jump in, shall we?
1. Tackle each one individually. Think very specifically about your couple and their wedding when you sit down to write. Picture your bride sharing your blog post on Facebook, showing it to her grandmother, emailing it to her bridesmaids…and all of them being SO excited about your words. To them, they’re not one of 35 weddings—they’re the only wedding that matters, and your words should serve to reinforce that. Remember, this post may be the last hurrah the couple and family have regarding this wedding—by now, the dress is preserved and packed away, photos are already on their walls, and so on…after your blog post goes live, there may not be any more wedding “festivities.” Thinking this way will help you block out distractions and truly dedicate the time and attention to each post that it deserves.
2. Remember, you’re not writing a newspaper announcement. I studied magazine journalism at The University of Texas, and in journalism school, the first thing you learn is to use the 5 Ws: who, what, when, where, why. That’s the exact same way journalists approach newspaper wedding announcements. Their goal isn’t to captivate people or bring them into the story of the day—it’s to share information. Don’t feel like YOU need to fit every major detail of the wedding into your introduction—you have the luxury of being able to focus on only the most interesting and meaningful parts of the day!
3. Choose an angle. Your angle is the one detail you’re going to focus on in order to tell the bigger story. Finding one may be the most challenging part of writing blog posts, but it is what truly sets a great post apart from an okay post, as well as each of your posts apart from one another. A few questions to ask yourself when you’re looking for a compelling angle
- When you think of this couple or this wedding, what one word comes to mind?
- What made this wedding different than any other?
- What was the most memorable moment of the wedding and why was it so special?
- What do you love or admire most about this couple? What about them inspires you?
There’s one more tip (a no-fail formula, actually!) that I shared in my Instagram Live, but I’m diving into that one in the February edition of The LKW Post, my monthly newsletter. Sign up here to find it in your inbox on Thursday!