xo

I’m Lisa, a writer and editor with a heart for brides and a weakness for gorgeous celebrations. I team up with wedding pros to find the perfect words to tell their clients’ love stories. Thanks for reading!

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Have you ever sat down to write a blog post, only to find yourself repeating the same words and phrases you use all the time? You wholeheartedly believe that each couple and each wedding you work on is special, but for some reason, you struggle to find the words to share each unique story.

Trust me, friend, I’ve been there. Back in my magazine editor days, I would sometimes have five wedding blog posts to write back to back, and if I wasn’t careful, they would all sound pretty much the same at the end of the day.

But these couples deserve better.


Her dress is preserved and packed away and photographs are already hanging on the walls of their newlywed home. This post, your post, is the last hurrah of their wedding until they can defrost the top tier of their cake on their anniversary (or order a fresh version from their baker—my personal preference!). Your words matter, and if done well, they can serve as the perfectly tied bow on top of an exquisite client experience.

Today at 2:00 PM EST, I’m hopping onto Instagram Live to share a few ways I approach real wedding blog posts in order to tell each story in a genuine and distinctive way. 

(Please note, this is a new date and time than was listed in my newsletter a few weeks ago because #snowday for my babysitter. Hey there, work-from-home mamas, I’m with you!)

It’s totally free and there’s no sign-up or anything required—just pop on live or catch the replay afterward. It’ll be saved under “Story Highlights.”

See you then!

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