So your fall weddings are blogged and your 2018 goals post is sitting pretty in your drafts…but your editorial calendar for the rest of December? Let’s just say it’s sparser than a Charlie Brown-worthy Christmas tree. If blogging feels tougher than usual right now, I can promise you that you are not alone!
But what does it matter? Is anyone even reading blog posts over the holidays?
Oh, yes they are. In fact, if you’re in the wedding industry, this is one time of year when it’s more important than ever to ramp up your blogging game (#engagementseason, anyone?). I know this is easier said than done when you’ve already shared all of your work from the year, which is exactly what inspired me to write this post: five blog post ideas specifically for the end of the year that will help communicate your heart for your work and your couples, allow readers (and potential clients) get to know you better, and even reconnect you with industry friends and publications. Ready? Here they are:
1. A chronological year in review: Consider this your Christmas newsletter to your blog readers 🙂 Scroll back through your blog posts and Instagram feed to round up the moments and memories that defined each month–both personally and professionally. Everyone loves a good story, and the story of your year is no exception! For example, Rhiannon has been posting end-of-the-year recaps on her blog for years, and I’m positive I’m not the only one of her followers who looks forward to them (even though I’m already reading her blog regularly).
2. Favorite memories of each wedding: I don’t think I’ve ever seen a post like this, but I think it would be incredibly sweet and meaningful, so friend, jump on it!! I love the idea of a post highlighting one photo and a favorite memory from every wedding you worked on this year. It would be a lovely surprise for your couples and it would reinforce your heart for what you do to readers and potential clients. Such a win-win!
3. Behind the scenes of the year: I’m willing to bet that you already have some behind the scenes photos around–whether that means a photo the wedding photographer captured of you putting the finishing touches on the reception design, an Instagram of gorgeous paper goods ready to be assembled, or an iPhone photo of a bouquet in progress. Now is the time to round them up! Sharing insider stories is one of the easiest ways to express your personality and help readers understand exactly what goes into what you do. Two sweet photographer friends of mine, Katelyn and Amber, both post hilarious and insightful behind the scenes posts each year that help readers get to know them even better.
4. The year’s stats: How many weddings did you work on? How many states/countries did you travel to? How many rolls of film did you use? How many flowers were in the largest installation you created? Rounding up some figures can be an incredibly fun and creative way to share what you worked on this year. I know I would love reading a post like this!
5. The year’s features: I’m a big believer in shouting your features from the rooftops–after all, they’re an accomplishment for you, for your fellow creative vendors, and for your couple! Include links to all of your features from the year in one handy place to celebrate the accomplishment of being published all over again (and impress any newly engaged potential clients who may be stumbling upon your work for the first time!).
Do you do anything special to wrap up the year on your blog? Whether you’re inspired by one of these ideas or you have your own strategy, I’d love to see your posts. Drop them in the comments below or e-mail me the link!